LOGO & DESIGN SERVICES

Our Design Philosophy:

When considering your sign design and the elements needed to create effective signage, the criteria and design approach should be somewhat different than that used for other types of advertising. For example, a design format that works well on your business cards is usually not as effective when used the same way on the company van. 

At Express Signs, we understand the importance of using good design elements in our approach to your sign project. Whether you need a full logo package or a simple directional sign, our commitment is to provide you with a functional sign that exceeds your design expectations.

Logo & Identity Design:

Corporate identity is probably the most important marketing investment a company can make and is something to consider carefully.  Our Logo Design services include the process of creating an original corporate identity that is unique to your company or business, whether used on fleet vehicles, business cards, or the corporate building. When developing a logo, Express Signs' graphic designers will take your input and create several concepts which can be assessed and then refined as needed. Also, as sign professionals, we will ensure that your logo is suitable for signage as well as other print media.
Logo & identity design is usually billed separately from signage costs and provides you with the copyright to that design concept for use in other forms of advertising.  We provide the image(s) to you in various digital formats on disc along with a hard copy print-out. We keep all design & order information on file for use in any future sign jobs for you.

Basic Sign Design:

This covers the process of designing your sign and any logo or style of lettering created for it.  If we do create a unique logo or icon for use in your signage, you may also purchase the rights to that design for use elsewhere as described under our Logo Design services. Typically, when you purchase a sign, you are buying the sign itself and the right to use that design in future sign products made by Express Signs.  Otherwise, under copyright law, Express Signs automatically retains the copyright to the design unless arranged otherwise. We also keep all design & job information on file and archived.

If you have an existing logo, we can adapt it as needed for an effective sign design as well.

Copyright Info: The perception of who “owns” a design can be somewhat of a grey area when it comes to the purchase of signage. Technically, under copyright law, the creator of any design retains the copyright to that image unless the copyright is reassigned through purchase or other arrangements. Designing sign graphics can fall into a “grey area” because people don't typically perceive of the process as a creative one, or as graphic design, but that is actually what it is. What adds to the confusion is the fact that sign companies often produce products that range from utilitarian & functional items to custom, one-of-a-kind works of art. The challenge is determining when a sign layout becomes a “design” or a corporate identity concept and then to assess the value of that asset. Our goal as sign designers is to clarify your branding needs along with your budget requirements so that we can provide the best design services & signage for your goals.